Perion Network Ltd. (NASDAQ: PERI) said it has launched its new corporate brand architecture, “dynamic” brand identity, new set of messaging and communication tools and a new corporate website.
Following Perion´s new strategy, which focuses on B2B customers, the company embarked on building an updated brand structure that would better reflect its business strategy based on both organic and non-organic growth.
As part of the rebranding process, Perion´s brand has been modernized and is the first “dynamic identity” to be unveiled by an Israeli company.
Along with the new brand identity, Perion has also unveiled a new monolithic brand architecture that includes a separate presentation for each business unit, in which all units endorse the Perion master brand.
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetise their application or content and expand their reach to larger audiences. Its website is at www.perion.com.