Domain.com, part of Endurance International Group (NASDAQ: EIGI), said it has launched live registration of .XYZ, the new all-purpose domain name.
Joining early leaders .GURU and .CLUB, .XYZ aims to capitalize on the lack of short, brandable .COM inventory.
Applicable to over 125 languages that use the Latin alphabet, .XYZ translates across the global populace and brings instant meaning to marketing campaigns. “The alphabet ends in XYZ, so it makes sense that domain names should too,” said Daniel Negari, CEO of the .XYZ Registry. .”XYZ is a great opportunity for the younger generation as well as new Internet users to get a highly brandable name.”
The new generic top-level domain releases now number over 140 to date with over 50 expected to launch this summer alone. This profound change to the global Internet continues its first wave through 2015 with over 600 new domain extensions.
“Finding new domains is often a frustrating process for startups and new businesses trying to brand themselves,” said Brian Unruh, general manager for Domain.com. “Daniel´s team at .XYZ has put together a great value proposition as to why brands should consider building their websites on a .XYZ domain name.”
To build a sophisticated website using intuitive tools, companies can utilize Domain.com´s web services to quickly bring their ideas to market.
Register or pre-register new .XYZ domain names, and learn more by visiting: http://www.domain.com/domains/tlds/xyz.bml