Marin Software (NYSE: MRIN) said it has announced the acquisition of San Francisco-based Perfect Audience, a privately held display and social retargeting company.
Perfect Audience offers advertisers a powerful, easy-to-use SaaS platform to retarget audiences across the web, Facebook (NASDAQ: FB) and Twitter. Under the terms of the agreement, Marin Software paid USD22.8m, comprised of approximately USD5.4m in cash and the remainder in common stock. In addition, Marin will grant USD2.7m of equity retention grants to continuing Perfect Audience employees. Marin completed the transaction on June 2, 2014.
With the acquisition, Marin Software expands its cross-channel capabilities, adding new programmatic display and social advertising functions while strengthening its audience targeting tools.
For full year 2014, Marin Software expects the transaction will have no material impact on non-GAAP operating loss.
Marin Software provides a leading revenue acquisition management platform used by advertisers and agencies to measure, manage and optimize more than USD6bn in annualized ad spend across the web and mobile devices. Headquartered in San Francisco, with offices worldwide, Marin´s technology powers marketing campaigns in more than 160 countries. Its website is at http://www.marinsoftware.com/solutions/overview.