Brightcove Inc. (NASDAQ: BCOV) said it has launched support for the Hybrid Broadcast Broadband TV (HbbTV) standard, enabling broadcasters to combine over-the-air broadcast and IP delivery to publish personalized video and interactive TV experiences to users on connected TVs and set-top boxes.
Brightcove said it has rolled out support in its video cloud online video platform for common encryption packaging, Microsoft PlayReady and Marlin digital rights management license serving, and multi-bitrate MPEG-DASH encoding.
HbbTV is an industry standard, providing an open technology platform that seamlessly combines TV services delivered via broadcast with services delivered via broadband, enabling access to Internet-only services for consumers using connected TVs and set-top boxes.
In the past, interactive television standards have had to rely on slow dial-up connections or expensive broadcast bandwidth to deliver applications and content. Standards like HbbTV take advantage of broad adoption of HD TVs and the wide-scale availability of broadband Internet connections to provide an outstanding user experience. Applications are broadcast with standard linear TV by broadcasters to Internet-connected televisions. Applications then access additional applications, data and non-linear video content from the Internet via the IP connection.
Brightcove, a leading global provider of cloud services for video, offers a family of products that revolutionize the way organizations deliver video experiences. For more information, visit http://www.brightcove.com.