Acxiom (NASDAQ: ACXM) that it has sold its U.K. call centre operation, 2Touch, to Parseq Ltd., a leading European business process outsourcing service provider.
Parseq is a portfolio company of London based investment firm Parabellum Capital, backed by Harbourvest Partners. The transaction is another step in Acxiom´s journey toward becoming a marketing technology company with a clear vision and singular focus.
“The 2Touch sale provides an excellent opportunity for Acxiom to focus on growing its core business in Europe, while allowing 2Touch to realize its potential under a company dedicated to business process outsourcing,” said Acxiom CEO and president Scott Howe. “This divestiture allows Acxiom to maintain a strong portfolio and concentrate on initiatives that further its vision of enabling one-to-one targeted marketing at scale across all channels and devices.”
Operating in the U.K., 2Touch is a multi-channel contact centre and fulfillment business. 2Touch previously comprised Acxiom´s Other Services segment, as reported in company filings.
Acxiom will use proceeds from the sale for general corporate purposes.
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. For more information, visit www.acxiom.com.