Rubicon Project announces direct order automation beta

Rubicon Project (NYSE: RUBI) said it has unveiled 49bc, a new direct order automation platform.

49bc is now available in private beta, starting with mobile advertising. 49bc, will provide buyers and sellers with one seamless interface that brings packaging, discovery, negotiation, execution and insights into a single unified platform.

“Despite all of the innovation that has taken place within advertising, we are still managing most of our direct guaranteed buys manually,” says Megan Pagliuca, general manager and vice president of digital media at Merkle. “With the launch of 49bc, we will be able to automate the guaranteed direct buying process as well as enhance our media planning process with the discovery capability. I look forward to seeing how 49bc streamlines the process end-to-end from campaign creation to ad delivery to actionable insights.”

49bc will accommodate automated guaranteed orders from initiation to execution, allowing publishers and application developers to provide access to their inventory within controlled environments, and streamlining the processes required for buyers to deploy advertising campaigns. The innovative user interface will introduce the following key capabilities and functionalities:

Rubicon Project pioneered advertising automation and its technology platform is used by hundreds of the world´s premium publishers and applications to connect with more than 100,000 brands globally since inception. A company driven by innovation, Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. According to comScore April 2014, Rubicon Project reaches 97 percent of US Internet users per month.

Headquartered in Los Angeles, Rubicon Project has offices worldwide. Learn more at RubiconProject.com.

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