Shelfbucks Inc. said it has appointed retail industry veteran Bill Martin, founder of ShopperTrak, as chairman of its board of directors.
Martin, 65, will oversee Shelfbucks´ growth in the retail sector, guiding the company´s strategic planning, operations and marketing efforts. He will continue to serve as executive vice president of Chicago-based ShopperTrak, which he founded 1995, and will remain actively engaged in that company´s day-to-day operations, strategic planning and marketing processes.
Martin assumes the chairman position from Brett Hurt, founder of Bazaarvoice (NASDAQ: BV) and Coremetrics. Hurt is an early Shelfbucks investor and will continue to serve Shelfbucks in a key strategic advisory role on the Shelfbucks advisory board.
Founded in 2013, Shelfbucks is a leading in-store beacon promotion platform which allows shoppers to interact with products on store shelves from their smartphone via iBeacon, BLE and Bluetooth Smart Beacons. Its website is at www.shelfbucks.com.