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ShopperTrak found seated on Shelfbucks board of directors

Shelfbucks Inc. said it has appointed retail industry veteran Bill Martin, founder of ShopperTrak, as chairman of its board of directors.

Martin, 65, will oversee Shelfbucks´ growth in the retail sector, guiding the company´s strategic planning, operations and marketing efforts. He will continue to serve as executive vice president of Chicago-based ShopperTrak, which he founded 1995, and will remain actively engaged in that company´s day-to-day operations, strategic planning and marketing processes.

Martin assumes the chairman position from Brett Hurt, founder of Bazaarvoice (NASDAQ: BV) and Coremetrics. Hurt is an early Shelfbucks investor and will continue to serve Shelfbucks in a key strategic advisory role on the Shelfbucks advisory board.

Founded in 2013, Shelfbucks is a leading in-store beacon promotion platform which allows shoppers to interact with products on store shelves from their smartphone via iBeacon, BLE and Bluetooth Smart Beacons. Its website is at


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