Salesforce.com introduces referral engine for retail banking

Salesforce.com (NYSE: CRM) said it has announced Salesforce1 for Financial Services, transforming the way retail banks, wealth management companies and insurance providers attract, connect with and retain customers.

The first solution for Salesforce1 for Financial Services includes a new lead and referral engine for retail banking to automate the process of identifying and nurturing customers across every interaction.

With Salesforce1 for Financial Services, salesforce.com is delivering innovative solutions to address specific industry problems by growing a team of industry experts, developing an ecosystem of partners and creating transformational solutions that leverage the power of the trusted Salesforce1 Platform. Now retail banks, wealth management companies and insurance providers can build lasting relationships with customers by creating the connected experience that every customer expects.

Salesforce.com is the world´s largest provider of customer relationship management software. For more information, visit: www.salesforce.com.

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