Nielsen, NBCUniversal team up to use Nielsen campaign ratings, mobile technology

Nielsen (NASDAQ: NLSN) said that NBCUniversal participated in an exclusive pilot using soon-to-be-released Nielsen Online Campaign Ratings mobile measurement and Nielsen´s proprietary Software Development Kit.

Nielsen is making a significant mobile push this year, expanding to measure advertising and programs across platforms, both linear and dynamic ad models.

To determine consumer exposure to advertising across all NBC Olympics channels, watching on one screen or multiple, NBCUniversal tapped Nielsen Cross-Platform Campaign Ratings. The solution combines Nielsen Online Campaign Ratings reporting with TV ratings to deliver unduplicated and incremental reach, frequency and gross rating point (GRP) measures by age and gender for TV and digital advertising. The pilot looked at five national ad campaigns that ran heavily across platforms.

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.

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