Brightcove partners with Oracle to increase video marketing effectiveness

Brightcove Inc. (NASDAQ: BCOV) said it has partnered with Oracle Eloqua (NYSE: ORCL) to launch the Brightcove Cloud Component for Oracle Eloqua, a powerful new integration that links Brightcove´s next-generation video capabilities with the power of Oracle Eloqua, one of the industry´s leading marketing automation platform.

Through this integration, marketers can add Brightcove Video Cloud-powered videos to their Oracle Eloqua landing pages and campaigns, and then track user engagement and performance for lead scoring, segmentation and nurture campaign analytics.

Brightcove, a leading global provider of cloud services for video, offers a family of products that allow delivery of video experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.

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