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Infinity Sales Group picks Mattersight's behavioral analytics solutions

Mattersight Corp. (NASDAQ: MATR) said that Infinity Sales Group is deploying Mattersight Predictive Behavioral Routing, following a successful pilot, and has also engaged the company to deploy Mattersight Behavioral Analytics.

Mattersight first engaged with Infinity Sales Group in January, and shortly thereafter completed an impact analysis using Infinity´s own sales data to demonstrate the potential lift from using Predictive Behavioral Routing to route callers to the call centre agent best suited to handle their personality and communication style. Mattersight installed its routing appliance in late March for Infinity Sales Group´s DISH satellite television call centre agents, and the impact was an immediate and compelling lift in sales conversion rates.

Mattersight is a leader in enterprise analytics focused on customer and employee interactions and behaviors. Its website is at


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