Marin Software Inc. (NYSE: MRIN) said that David A. Yovanno has joined as chief executive officer.
Chris Lien, who founded Marin in April 2006 and has served as CEO since inception, will continue to be actively involved day-to-day with Marin in his new role of executive chairman.
Marin Software, launched in 2006 and publicly traded since March 2013, has grown to be the world´s leading revenue acquisition management platform. Advertisers and agencies globally use Marin´s platform to measure, manage, and optimize their revenue generation and customer acquisition activities across search, display, social, and mobile channels. As of year-end 2013, Marin´s customers managed USD6bn of annualized online advertising spending via the Marin platform, supported by Marin´s over 500 employees in 13 offices worldwide.
Yovanno has nearly 20 years of experience in the technology industry, most recently as executive vice president, technology solutions at Conversant. He is a graduate of The George Washington University in Washington, D.C., where he earned his bachelor´s degree in marketing and master´s degree in health services administration.
Marin Software provides a leading revenue acquisition management platform used by advertisers and agencies to measure, manage and optimize more than USD6bn in annualized ad spend. Its website is at http://www.marinsoftware.com/solutions/overview.