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FalconStor launches major rebranding

FalconStor Software(R), Inc. (NASDAQ: FALC) said it has launched a bold global rebranding campaign called “The Power to Be Free.”

The campaign demonstrates how FalconStor´s platform-agnostic technology gives customers and partners the freedom to choose the right storage for their needs without the burden of vendor lock-in. The new FalconStor brand is the culmination of a comprehensive corporate restructuring with a new management team, flexible purchasing options, and a strong product roadmap.

As part of the rebranding, FalconStor has launched a new website that displays a vibrant new corporate look. Shades of dark red replace FalconStor´s former navy blue brand colour. The new website also demonstrates FalconStor´s customer centric model and messaging to market its technology based on customer need, instead of on technology specifications and performance.

FalconStor will also be rolling out its new look with a print and digital ad campaign featuring famous champions of freedom, such as Mahatma Gandhi and Winston Churchill.

Founded in 2000, FalconStor offers an award-winning platform for data migration, business continuity, disaster recovery, optimized backup and deduplication. For more information, visit


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