25 April 2014
Penton said it has introduced its SmartReach for the aviation, aerospace and defense market, which offers access to 1.2 million aviation decision makers in 185 countries.
Last month Penton launched the Penton SmartReach division, which focuses exclusively on the development, management and delivery of targeted data and subscriber information to help direct marketers identify, reach and activate more prospects and generate more effective leads.
Penton´s Aviation Group includes media, online, live events, information technology, research and assets including Aviation Week, Aviation Week and Space Technology and its MRO and Defense Technology editions, Business and Commercial Aviation, The Aviation Week Intelligence Network (AWIN), Air Transport World, SpeedNews, Aircraft Bluebook, Air Charter Guide, Airportdata.com and AC-U-KWIK.
Penton is a professional information services company. Its website is at www.penton.com.