The Ad Council and TEACH said they have formed a unique outreach campaign with Microsoft´s (NASDAQ: MSFT) advertising team in an effort to recruit the next generation of teachers who will drive innovation and redefine teaching in K-12 classrooms.
Microsoft donated over 125 million impressions across Xbox 360, Windows 8, and MSN in order to encourage consumers to rediscover teaching through interactive ad units. This media effort is an extension of the Ad Council and TEACH´s public service advertising campaign, Make More, which launched in November 2013.
TEACH is leading the movement to recruit the next generation of teachers by redefining the profession as a top career choice. This public-private partnership is lead by Microsoft, State Farm and the US Department of Education, and supported by the nation´s top education organizations and teacher associations. To learn more, visit www.TEACH.org, on Facebook.com/TEACH.org or on Twitter @TEACHorg.
Microsoft was founded in 1975. Microsoft Advertising provides advertisers and publishers with digital media and support to help drive deep and profitable engagement with consumers across Microsoft´s devices and services. Its website is at microsoft.com.
The Ad Council is a private, non-profit organization. Its website is at www.adcouncil.org, on Facebook.com/adcouncil, and on Twitter @adcouncil.