23 April 2014
California-based airline Virgin America said it teamed up with environmental science education program NatureBridge for Earth Day 2014.
Virgin America teammate volunteers pitched in at Rodeo Beach in the Marin Headlands to help clean up the shoreline, remove invasive plants and preserve the area´s biodiversity. Across the country, Virgin America teammates in other cities also are participating in local environmental clean-up events in support of Earth Day throughout April.
In addition to Virgin America´s efforts on the ground, guests flying Virgin America will be able to join the effort from 35,000 feet by donating to NatureBridge or Carbonbund.org this month via the donation platform on the airline´s Red in-flight entertainment system. Virgin America was the first domestic airline to offer guests the ability to offset the carbon emissions from their flight by using the Red seatback touch-screen entertainment system via the nonprofit Carbonfund.org.
Virgin America teammates´ efforts at Rodeo Beach in the Marin Headlands will help to preserve the Golden Gate National Recreation Area, which is known for its tide pools, wildflowers and unique rock formations. NatureBridge educators led the airline´s teammates as they helped improve the coastline by removing non-native, invasive plant species along the beach.
Since its 2007 launch, Virgin America has made environmentally sustainable practices part of its training and operations. The carrier operates a fleet of 53 new Airbus A320-family aircraft that is up to 20 percent more CO2 efficient than the average US fleet. The airline employs environmentally friendly practices, such as minimizing use of auxiliary power units, single-engine taxiing, electronic flight bags, idle reverse landings, utilizing advanced avionics to fly more efficiently and cost index flying the practice of regulating speed to reduce fuel burn.
Headquartered in California´s Silicon Valley and known for its mood-lit cabins, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007. Its website is at www.virginamerica.com.
Founded in 1971, NatureBridge provides environmental science education for students in US national parks. Through residential education programs, NatureBridge connects students to the wonder and science of nature and inspires the stewards of tomorrow. For more information, visit: naturebridge.org.