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CRM survey finds over half Australasian marketers plan to invest in mobile

More than half of marketers in Australasia plan to invest in mobile in 2014, according to new research by the ExactTarget Marketing Cloud from (NYSE: CRM).

Based on a survey of more than 200 marketers across Australia and New Zealand, the ExactTarget Marketing Cloud´s 2014 State of Marketing Australasia found marketers plan to increase investments in data and analytics (63 percent), email marketing (62 percent), marketing automation (61 percent), SMS messaging (57 percent) and content management (56 percent).

The ExactTarget Marketing Cloud from is the leading 1: 1 digital marketing platform, connecting companies with customers in entirely new ways. Learn more at


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