GovDelivery said it has published a guide detailing actionable strategies and tactics for driving mission results by increasing traffic to public sector websites.
Titled “15 Ways to Drive Traffic to your Website,” the new guide details proven best practices public sector communicators are leveraging TODAY to significantly increase the amount of traffic to their sites.
Including insight from GovDelivery´s work with 1,000 public sector organizations the guide shares best practices and tips for exponentially increasing traffic to government websites. The piece also highlights several case study examples of organizations across all levels of government.
The guide details three primary components to driving traffic to public sector websites. The first step is to develop the kind of content that will encourage stakeholders to seek out and easily find the organization on the web. Next, government communicators must work to put that content into a digital friendly design, visualizing the content in a way that compels stakeholders to continue their exploration of the site. Finally and perhaps the most important step, the guide walks through several tips for leveraging a multichannel approach to promoting content. These tips will guide public sector communicators to tap into current audiences via multiple channels to promote the content that they have so carefully crafted and designed.
GovDelivery enables public sector organizations to connect with more people and get those people to take action. It is an ICG (NASDAQ: ICGE) company. For more information, visit www.govdelivery.com.