Microsoft chosen by Emirates for global football ad campaign

Microsoft Advertising said that it has been chosen by Emirates Airline and its media agency Havas Media Group as one of the key partners for its global brand campaign.

The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile). The campaign aims to raise brand awareness among a target audience of football fans by driving views of the hero video featuring footballing legends Cristiano Ronaldo and Pele aboard Emirates´ flagship aircraft, the Airbus A380.

This new campaign, which launched on March 28 at an event in Madrid and will run until April 21, leverages a variety of ad formats and interactive technologies, such as touch and Kinect, to offer the optimal brand experience on the screen and service the consumer is enjoying.

As part of the deal Microsoft will design the Emirates Airline page on the MSN World Cup channel in the majority of markets involved in the campaign, featuring specially designed page skins and takeovers. Other key value-ads offered by Microsoft include building out the creative, translation, and investing in research of the campaign effectiveness.

Founded in 1975, Microsoft (NASDAQ: MSFT) is a worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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