A new report by Marin Software (NYSE: MRIN) reveals that users who clicked on both an advertiser´s search and social ads had an approximately two times greater conversion rate than users who clicked on the search ad only.
The report draws on the statistics and trends uncovered through an examination of the Marin Global Online Advertising Index, an advertising data set from leading global brands that manage more than USD6bn in annualized ad spend through Marin´s platform.
According to Marin Software´s new report, “The Multiplier Effect of Integrating Search and Social Advertising,” as search and social channels become increasingly valuable yet fragmented, successful marketers need to integrate their search and social strategies along the customer buying journey, thinking beyond the channel and focusing instead on the customer.
Marin Software provides a leading revenue acquisition management platform used by advertisers and agencies to measure, manage and optimize more than USD6bn in annualized ad spend. Its website is at http://www.marinsoftware.com/solutions/overview.