Bazaarvoice, Inc. (NASDAQ: BV) said it has acquired FeedMagnet, a privately-owned social media curation company that enables brands to collect, curate and display consumer-generated images, video and social content on their websites and other marketing properties.
The transaction, completed in a USD9m cash purchase, complements the Bazaarvoice platform with a customer-centric rich media solution that enables brands and retailers to create powerful visual commerce solutions.
“What Bazaarvoice does best is help companies establish more human relationships with their customers,” said Gene Austin, CEO of Bazaarvoice. “With FeedMagnet, we can extend the deep level of insight provided in product ratings and reviews with highly engaging, emotive customer photos and social posts that depict how a product is used in real life and by real individuals. Brands incorporating these social expressions can build even better relationships with their consumers by delivering valuable contextual information in a more relational, enjoyable experience.”
FeedMagnet helps brands deliver more engaging consumer experiences and drive sales by tapping into the power of consumer-generated photos, videos and social content. For additional information, visit www.feedmagnet.com.
Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. For more information, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.