Visual IQ and Marin Software (NYSE: MRIN) said they have officially partnered to help joint clients maximize the effectiveness of paid search campaigns through attribution-powered insights.
With Marin Software meeting the criteria of Visual IQ´s Vision Certified Partner Program and Visual IQ becoming a Marin Connect certified partner, data from Visual IQ´s IQ Intelligence Suite will be available to joint customers within the Marin platform.
Attribution quantifies the true impact that every marketing touchpoint across the entire purchase funnel has on producing a conversion, providing a powerful way for brands and agencies to make more informed decisions about future media buys. As a result of the Visual IQ-Marin partnership, brands will now be able to seamlessly buy keywords based on the attribution insights gleaned across all online and offline channels. This is powered by a feed from IQ Deploy, the media buying enablement product within the IQ Intelligence Suite, that automatically pushes attributed data directly into the Marin platform for execution across multiple search platforms.
Visual IQ produces the world´s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its website is at www.visualiq.com.
Marin Software provides a leading revenue acquisition management platform used by advertisers and agencies to measure, manage and optimize more than USD6bn in annualized ad spend. Its website is at http://www.marinsoftware.com/solutions/overview.