Demandbase, Inc. reported that Peter Isaacson has joined the company as chief marketing officer.
In this role, Isaacson will be responsible for the company´s overall marketing strategy and execution, including corporate, product and field marketing, closely aligning marketing strategies with increased revenue and business results.
Demandbase is a targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing´s ability to impact revenue. The company integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. For more information, visit http://www.demandbase.com.