Klarity, exclusively licensed by Media Analytics Corp. (OTCBB: MEDA) (OTC: MEDA) for the North American and UK markets, said it currently covers eight platforms — Facebook, Google+, Instagram, Pinterest, Twitter, YouTube, Sina Weibo, and Tencent Weibo — and will be adding four other major brands soon.
The company said its solution is currently the only tool that has the translation capabilities to convert wallposts and comments into 20 different languages.
“Klarity is a dashboard-styled tool that allows users to monitor and zero in on specific data in unprecedented ways, targeting a number of specific needs for its clientele and allowing users to focus into specific events,” said Stephen Wong, president of Media Analytics Corp. “Moreover, it is the only tool that provides insights into both Western and Asian social behavior — a key distinction, as China represents the world´s largest social media market, with more than 620m active social media users.”
In addition to providing the most metrics for marketers to analyze, Klarity´s advantage includes competitive analytics. The platform accommodates 2 styles of layouts: side-by-side analysis and a sub-market competitive analysis. The enterprise version has no limits on the number of social profiles that can be compared against each other.
Media Analytics social media tools and solutions enable advertisers, publishers and agencies in the US and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. Its website is at www.media-analytics.us.