Leading interactive entertainment and lifestyle retailer HSN said it has recognized the ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company´s digital marketing program.
The company was honored at HSN´s 4th Annual Awards Gala in St. Petersburg, FL.
The accolade from HSN follows the launch of the ExactTarget Marketing Cloud´s joint research report with Deloitte, Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations. Based on a survey of 228 global marketing leaders, the study found more than half of global marketing leaders believe they have greater responsibility TODAY for revenue growth and 61 percent rated data acquisition as a top priority. To download a complimentary copy of the study, click here.
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. For more information, visit HSN.com,