Scotch Whisky Association reports continued overseas demand as Single Malt increases in popularity

Whiskey

Exports of Scotch Whisky remain strong in 2013, with demand for Single Malt increasing, the Scotch Whisky Association (SWA) has revealed.

The Edinburgh based organisation that was formed to protect and promote Scotch Whisky, stated that figures from official HMRC records, which represent direct shipments to individual markets, indicate that overseas demand for Scotch Whisky remains stable.

Scotch Whisky exports were steady at GBP4.3bn in value terms over last year, while in volume terms, exports rose to the equivalent of 1.3 billion bottles in 2013, up by 3% when compared to 1.2 billion bottles in 2012. Single Malt exports achieved a record GBP820m in 2013, an increase of 5% and nearly a fifth of exports by value.

SWA added that overall exports of Scotch Whisky represent approximately 85% of Scottish food and drink exports and nearly a quarter of the British total. The industry’s exports are said to be worth GBP135 per second to the UK trade balance.

France continues to be the largest volume market for Scotch Whisky, with exports rising by 16%. The US is the largest market for Scotch by value and increased by 8% in 2013, reaching GBP819m. This equates to nearly GBP1 in every GBP5 of exports. India is the fourth biggest market by volume and fourteenth by value, rising by 12% to GBP69m last year.

Scotch Whisky is now one of the UK’s fastest growing exports to Brazil and Mexico, having increased by about 20%. Exports to Brazil were recorded at GBP99m and in Mexico at GBP110m. Exports to Poland also rose, by 38% to GBP60m.

However, direct exports to Taiwan, South Korea and Japan declined in value by between 13% and 15%, while exports to China fell by almost 30% to GBP51m.

According to Scotch Whisky Association chief executive David Frost, “Scotch Whisky exports remain strong and the industry’s impressive performance makes a major contribution to the UK’s trade performance. The unprecedented investment programmes in Scotch Whisky by producers show that in the long term they are confident that demand will continue to grow. “However, in the short run, there are some economic headwinds. Formal and informal barriers to trade remain. We should remember that the industry’s success does not come automatically but is based on hard work, investment and careful stewardship.”

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