Jumpstart Automotive Group partners with Rubicon Project on automotive private exchange

Jumpstart Automotive Group said it has announced the creation of an automotive advertising marketplace made possible through direct order automation.

Jumpstart has signed an exclusive agreement with Rubicon Project (NYSE: RUBI), the company pioneering advertising automation and operating one of the largest independent real-time trading platforms that unites the buyers and sellers of advertising from across the globe.

Advertisers will now have access to Jumpstart Automotive Group´s premium publisher partners´ inventory, which reaches more than 25m unique visitors monthly. The marketplace will offer contextual packages to support a broad array of interactive ad units across multi-channels and devices in order to reach and engage high value in-market auto intenders. In addition, buyers have superior levels of control, service and assistance supported by Rubicon Project´s team of experts.

Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results.

Rubicon Project pioneered advertising automation and is now doing for advertising what companies like NASDAQ did for stock trading. Learn more at RubiconProject.com.

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