Panasonic launches OneMedia AdConnect

9 April 2014

Panasonic Avionics Corp. said it has opened a new world of airline ancillary revenue opportunities with the launch of AdConnect, a pioneering addition to Panasonic´s portfolio of OneMedia Advertising Solutions.

Up until now, advertising solutions have typically enabled airlines to serve content to their in-flight Wi-Fi portal. AdConnect takes this to a new dimension by allowing airlines to generate advertising revenue throughout the entire duration of an in-flight Wi-Fi session, even after a passenger leaves the airline portal and begins to surf the Web.

Panasonic, the industry´s only global, broadband private network operator, has partnered with MediaShift to bring this patented technology to the in-flight cabin environment. MediaShift´s Monetization Platform (MMP) enables Panasonic and its airline partners to generate advertising revenue by introducing a variety of advertising products within a user´s Internet Wi-Fi session. Selected advertising campaigns will appear within any web page that a passenger visits.

AdConnect will be available to airlines that have selected Panasonic´s Global Communications Services. The technology will be available immediately for North America with other regions of the world coming online shortly thereafter.

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