Marketo Inc. (NASDAQ: MKTO) and Acxiom (NASDAQ: ACXM) said they have formed a strategic partnership designed to help marketers utilize advanced data insights to tailor marketing content and offers throughout a customer´s interactions and relationship with a brand.
The ability to deliver more personalized content at every juncture in a customer lifecycle is especially important to companies like Curves International, Inc.
Providing relevant content to unknown website visitors has long been a challenge for marketers. As a result, digital content delivered via a website or a display advertisement has been impersonal and often irrelevant to customers. By combining Marketo´s customer engagement platform with Acxiom´s industry-leading data and insights, marketers will be able to engage with their audiences in a personalized and consistent manner. Beginning with the very first digital interaction and building additional relevance at every touch point, this new cross-channel solution allows marketers to do what, to this point, has been nearly impossible.
Marketo provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. For more information, visit www.marketo.com.
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Its website is at Acxiom.com.