Azubu partners with Brightcove on high-quality video monetisation

Brightcove Inc. (NASDAQ: BCOV) said that Azubu has selected Brightcove´s media solutions to reach eSports enthusiasts around the world with high-quality gaming programming across devices.

Azubu is currently taking advantage of the Brightcove Video Cloud online video platform and Brightcove Zencoder to power video playback, live transcoding and ad insertion on mobile phones, PCs and tablets.

Brightcove Zencoder Live Cloud Transcoding enables Azubu to deliver adaptive bitrate streaming to multiple devices from a single RTMP origin stream. This reduces the operational cost and complexity associated with encoding, eliminates bandwidth bottlenecks and provides viewers with a high-quality user experience on virtually any device.

Azubu is a global broadcast network, delivering premium live and on-demand eSports action, programming, news and analysis. A new 2.0 Azubu site will launch in April 2014.

Brightcove, a leading global provider of cloud services for video, offers a family of products that revolutionize the way organizations deliver video experiences. For more information, visit http://www.brightcove.com.

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