MicroStrategy Inc. (NASDAQ: MSTR) said that A.C. Moore has released a new mobile app for its customers, powered by the MicroStrategy Alert Platform.
Founded in 1985, A.C. Moore is a specialty retailer selling arts, crafts, and floral merchandise with over 140 stores along the East Coast.
The new A.C. Moore mobile app, which is available for Apple iOS and Android devices, is designed to engage A.C. Moore´s customers at their moment of creative inspiration. Through the app, mobile users can instantly access A.C. Moore´s weekly ads, review its ever-popular portfolio of crafts projects and join its growing rewards program, encouraging customers to visit their local A.C. Moore store for supplies. Furthermore, using the geo-fencing and powerful segmentation features available in the Alert platform, A.C. Moore can deliver highly personalized, location-triggered offers to its app users, driving more in-store visits.
Founded in 1989, MicroStrategy is a leading worldwide provider of enterprise software platforms. The company´s mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud. Its website is at www.microstrategy.com and on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).