Bitzio (OTC: BTZO) said it has signed a letter of intent to acquire the plus-size denim brand, ZMJ Denim.
Zakiya Jones and Tashiba Jones-Wilson created ZMJ Denim after noticing a void of denim in the plus-size market, a market that makes up 67 percent of the apparel purchasing population.
ZMJ Denim has provided everything from bold, edgy designs to simple and classic silhouettes. All pieces cater to plus-size women who love fashion, comfort and affordable pieces.
Bitzio, Inc. started as a mobile app development business leveraging celebrity and athlete followings. With its learnings from the celebrity market, in mid-2013, Bitzio shifted its focus to fashion through a unique Los Angeles-based apparel incubation model. Uniquely qualified to identify promising apparel brands, Bitzio accelerates these emerging brands with its access to capital, extensive industry experience, centralized operations and established manufacturing and distribution channels. Bitzio is based in Los Angeles, California.