Atlantic Brands using Lyris digital marketing platform in Australia

Lyris (OTC: LYRI) said that multi-brand retailer Atlantic Brands is using Lyris´ digital marketing platform to boost sales and customer engagement for its Australian division.

Atlantic Brands is a long-term licensee of Lonsdale London, a leading retailer of British boxing and MMA equipment and clothing. It plans to start deploying Lyris within the Lonsdale brand and to expand implementation to the remainder of its long-term licensees UCLA and Tumble ´N Dry

To do so, Atlantic Brands plans to connect Lyris with its existing Enterprise Resource Planning (ERP) platform, enabling them to fully tap into customer data and orchestrate meaningful experiences at every touch point. Additionally, Atlantic Brands will be using Lyris Real-Time Targeting and Lyris Retention Automation, to optimise revenue throughout the purchasing cycle.

Atlantic Brands was established in 1998 with the launch of iconic British boxing brand, Lonsdale in Australia.

Lyris is a global provider of digital marketing solutions that help companies engage with customers in meaningful ways.

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