Boston Red Sox, Sapient partner to guide club's digital strategy

Sapient (NASDAQ: SAPE) and the Boston Red Sox said they have partnered to help guide the club´s digital strategy and improve its connection with fans through technology.

The organizations will collaborate to imagine and build enhanced experiences, while preserving the deep history and tradition of America´s favorite pastime.

The multi-faceted partnership will launch publicly on Opening Day at Fenway Park, April 4, 2014, when Sapient´s logo will debut on Fenway Park´s iconic “Green Monster.”

Sapient is a global services company that helps clients transform in the areas of business, marketing, and technology. For more information, visit www.sapient.com.

Fenway Sports Group is a leading sports, media and entertainment company that owns and operates a portfolio that includes the Boston Red Sox of Major League Baseball and Fenway Park, Liverpool Football Club of the English Premier League and Anfield Stadium, NASCAR´s Roush Fenway Racing (50 percent stake), New England Sports Network (80 percent stake), and Fenway Sports Management (formerly FSG), a leading sports sales and management consulting advisory firm.

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