LoyaltyExpress said it has completed its integration with Ellie Mae´s (NYSE: ELLI) Encompass mortgage management solution.
Encompass users can now log into LoyaltyExpress CustomerManager with all of their contacts and closed loan information accessible for high-impact marketing solutions. The marketing programs consist of direct mail, email, and personalized URLs (pURLs), which can be automated with no additional effort.
LoyaltyExpress simplifies customer relationship management and marketing automation for mortgage banks and lenders. Its flagship solution, CustomerManager, is an enterprise-wide software-as-a-service platform that facilitates lead management, integrated email and direct mail campaigns, a compliant marketing store, and a 360-degree view of each loan officer´s customers, partners, and prospects. Visit www.loyaltyexpress.com for more information.
Ellie Mae is a provider of on-demand automation solutions for the mortgage industry. The company offers an end-to-end solution, delivered using a software-as-a-service model that serves as the core operating system for mortgage originators and spans customer relationship management, loan origination and business management. Its website is at www.EllieMae.com