At the awards luncheon of the Loyalty Expo 2014 held in Orlando, Florida, GHA Discovery, the innovative, multi-brand loyalty programme of Global Hotel Alliance (GHA) won three awards from Loyalty 360, the loyalty marketer´s association.
GHA Discovery, based on a custom-built Micros (NASDAQ: MCRS) Opera Customer Information System platform, won three major awards, chosen from 170 entries, after having been judged by 25 industry experts and evaluated with a numeric scoring system. GHA Discovery won Gold for the “360-Degree Loyalty Award,” which recognises the programme with the highest aggregate score across all categories. GHA Discovery also won Silver in the category of “Reward Program,” as well as Silver in the category of “Use of Market Research, Customer Insight or Voice of the Customer in Loyalty Marketing.”
Micros Systems provides leading enterprise-wide applications, services and hardware for the hospitality and retail industries. Its website is at www.micros.com.