NetSuite powers Turbosmart's omnichannel commerce operations

NetSuite Inc. (NYSE: N) said that Australian automotive performance products manufacturer Turbosmart, has gone live on NetSuite SuiteCommerce to integrate its ecommerce website with its core back-end processes.

NetSuite SuiteCommerce provides the business agility to rapidly expand into new markets and sales channels by addressing key omnichannel challenges. It delivers critical business advantages for Turbosmart, including a 360-degree view of customers, real-time business data visibility and analytics, a dynamic web storefront, real-time inventory insight, efficient order management, as well as multi-currency support, which will effectively support its global customer base.

Founded in 1997, Turbosmart´s automotive performance products are all manufactured from its head office in Sydney and distributed by a network of more than 200 distributors to performance workshops and auto parts stores in more than 50 countries, supported by a sales office and warehouse in the US and a warehouse in Poland. Turbosmart has been a NetSuite customer since the beginning of 2013, when it deployed NetSuite OneWorld to better manage its financials and other back-end global business operations.

Since deploying NetSuite SuiteCommerce, Turbosmart is able to run its ecommerce website and back-end processes on one centralised platform. NetSuite SuiteCommerce not only streamlines business processes and improves operational efficiency for the manufacturer, but it also provides a significantly enhanced and seamless experience for its online customers. In particular, it speeds up the order fulfilment process by saving the team at Turbosmart a considerable amount of time by eliminating the double entry and manual processing of orders and payments, enabling multi-currency transactions through multiple sites seamlessly, which now go directly from the website straight into the accounting and financials components of NetSuite OneWorld.

NetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business, from ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. For more information about NetSuite visit www.netsuite.com.au.

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