New Adobe manager accelerates development of digital experiences

Adobe (NASDAQ: ADBE) said it has announced a major new release of Adobe Experience Manager, including innovations for simplification of website re-platforming, dynamic asset delivery and mobile app development.

According to a survey conducted by Adobe, Digital Roadblock: Marketers Struggle to Reinvent Themselves1, marketers agree they need to reinvent themselves to succeed, and nearly three-quarters said the top driving force behind this need for change is the expanded number of channels and platforms to reach audiences. Adobe has responded to the need for a more expedient development process for both web and mobile app marketing.

Now there´s a place that puts everything digital marketers need in one spot. It´s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems Inc.

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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