Vail Resorts (NYSE: MTN) said it is connecting with skiers on and off the slopes to increase repeat visits with a new digital marketing campaign powered by the ExactTarget Marketing Cloud, from salesforce.com.
Building on previous years´ success, Vail Resorts again launched its annual EpicMix campaign in November 2013, enabling skiers with RFID embedded lift passes to track on-slope activity and trigger real-time emails with personalized skiing results, including vertical feet skied, virtual pins earned, on mountain photos and race results.
Available through the EpicMix portal, Vail Resorts guests can track their skiing times and virtually race against Olympic Gold Medalist Lindsey Vonn. The campaign also enables skiers to track vertical feet skied, lift check-ins, points and virtual pins earned, ski school progression and share photos from ski trips directly to social media and monitor all activity through real-time email alerts.
The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is a leading 1: 1 digital marketing platform, connecting companies with customers in entirely new ways. Learn more at www.ExactTarget.com.
Vail Resorts, through its subsidiaries, is a leading mountain resort operator in the United States. Its website is at www.vailresorts.com and consumer website is www.snow.com.