Red Hat, Inc. (NYSE: RHT) said its survey entitled “Business Transformation and the CIO Role” shows that businesses are driving their technology transformation by pursuing IT-enabled innovation as a core strategy throughout their organizations.
The survey of 420 global business leaders, commissioned by Red Hat through Harvard Business Review Analytic Services, found that certain businesses (call “innovation accelerators”) are anticipating significant change over the next three years, particularly in how they engage with and learn about customers, as well as in their business models, products and services, and end user processes.
Specifically, Innovation Accelerators are more than twice as likely to invest in the creation of new applications compared to peers in companies where innovation is not a priority (72 percent vs. 34 percent). They are also more likely to focus on revenue generating opportunities with new customer experience strategies (71 percent), business model innovation (69 percent) and service innovation (68 percent). By contrast, companies for which innovation is not a priority will focus more internally on the automation of business processes (70 percent).
Harvard Business Review Analytic Services conducted an online survey on behalf of Red Hat to examine business transformation and the role of the CIO, followed by 12 phone interviews with 12 hand-selected survey participants. The survey polled 420 individuals in executive management or board-level positions in companies with 500 or more employees. Forty-five percent (45 percent) of respondents were from organizations of 10,000 or more employees. Respondents represented major sectors, including technology, financial, manufacturing, healthcare, and government. Respondents were from North America (40 percent), Asia (24 percent), and Europe (23 percent). Thirteen percent (13 percent) were from the rest of the world.
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