11 March 2014
Spirit Airlines (NASDAQ: SAVE) said it will be offering up to 1,000 bonus miles to all Free Spirit members who book flights for less than USD100 each way.
The tiered bonus structure is designed to award the most miles to customers who book the lowest possible fares, and will be available for any flight purchased through April 15, 2014.
“We see an increasing trend in other airlines switching to an elitist frequent flier reward system that essentially favors customers who have deeper wallets and can spend more money on their flights,” explained Bobby Schroeter, vice president of consumer marketing. “Our Free Spirit program rewards customers based on their loyalty and we firmly believe that the more money we save our customers, the more loyal they will be.”
Spirit Airlines empowers customers to save money on air travel by offering ultra-low base fares with a range of optional services, allowing customers the freedom to choose only the extras they value. This innovative approach grows the traveling market and stimulates new economic activity while creating new jobs. Its website is at www.spirit.com.