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Oracle Social Cloud releases open API strategy

Oracle (NYSE: ORCL) Social Cloud said it has released an open API-based paid media solution to deliver customers more choice, flexibility and industry-leading expertise.

Social advertising platform leaders Kenshoo, Nanigans and SHIFT have been chosen as inaugural launch partners. With this flexible approach, Oracle is able to work with the industry´s top advertising platforms, while enabling customers to leverage performance-based, data-driven, targeted advertising at scale.

Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.

Nanigans has strong performance-based Facebook (NASDAQ: FB) marketing capabilities that deliver value at scale. Its website is at

Founded in 2010, SHIFT is a marketing platform built to maximize brand marketing ROI across Facebook, Twitter and LinkedIn on any device. Its website is at

Oracle engineers hardware and software to work together in the cloud and in data centres. Its website is at


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