Oracle Social Cloud releases open API strategy

Oracle (NYSE: ORCL) Social Cloud said it has released an open API-based paid media solution to deliver customers more choice, flexibility and industry-leading expertise.

Social advertising platform leaders Kenshoo, Nanigans and SHIFT have been chosen as inaugural launch partners. With this flexible approach, Oracle is able to work with the industry´s top advertising platforms, while enabling customers to leverage performance-based, data-driven, targeted advertising at scale.

Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.

Nanigans has strong performance-based Facebook (NASDAQ: FB) marketing capabilities that deliver value at scale. Its website is at www.nanigans.com

Founded in 2010, SHIFT is a marketing platform built to maximize brand marketing ROI across Facebook, Twitter and LinkedIn on any device. Its website is at http://www.SHIFT.com.

Oracle engineers hardware and software to work together in the cloud and in data centres. Its website is at www.oracle.com.

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