SAP offers better customer engagement in cloud

SAP AG (NYSE: SAP) said it has announced enhancements to cloud solutions for customer engagement, including new capabilities for sales, service and marketing that help employees deliver better customer experiences through richer insight and flawless execution of business processes across departments.

Leveraging the game-changing speed of the SAP HANA Cloud Platform, the solutions now deliver next-generation predictive analytics available on any device, which help sales and marketing people engage the right set of influencers to win customers, easily identify new business and effectively secure leads.

A new dashboard provides visibility into top leads and marketing funds, helping marketing executives improve the execution of their campaigns by providing visibility into top leads and marketing funds. Account fact sheets are now automatically produced in PDF format to keep sales professionals better informed about their accounts.

The new “influencer map” allows users to easily identify people who influence a decision-maker when closing a deal, so they can target the right people at the right time. Additionally, with the “deal finder,” sales people can use topics to filter leads and quickly zero in on the best ones. Improved visualization of sales opportunities and dashboard enhancements that include the ability to incorporate analytics from other SAP and external applications also help sales people optimize their time.

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