Marin Software (NYSE: MRIN) said it will support Facebook´s (NASDAQ: FB) new ad campaign structure. Marin will release full support of the new campaign structure March 14th.
Previously, Facebook ad campaigns were arranged in a two-level hierarchy: campaigns and ads. To provide marketers a better way to organize, measure and optimize ad campaigns, Facebook introduced a three-tiered structure composed of campaigns, ad sets and ads.
Marin Software has been working on developing support of Facebook´s new ad campaign structure since October 2013 and will release full support on March 14th. As with all Facebook advertisers, Marin customers´ existing Facebook campaigns will be migrated to the new structure automatically.
Marin Software provides a leading revenue acquisition management platform used by advertisers and agencies to measure, manage and optimize more than USD6bn in annualized ad spend. Offering an integrated platform for search, display, social, and mobile advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin´s technology powers marketing campaigns in more than 160 countries. Its website is at http://www.marinsoftware.com/solutions/overview.