27 February 2014
Delta Air Lines (NYSE: DAL) said it has unveiled changes to the SkyMiles program.
The 2015 SkyMiles program will introduce a shift from the current model in which customers earn redeemable mileage based on distance traveled to one based on ticket price. The program updates will be effective Jan. 1, 2015 and will also include a new mileage redemption structure that will improve award seat availability at the lowest mileage requirement levels, offer one-way awards at half the price of round-trip, provide additional miles plus cash award options, as well as make significant improvements to delta.com and Delta reservations award shopping tools.
Today´s method of earning redeemable miles based on the distance a customer flies will change to a model of earning redeemable miles based on the price of the ticket purchased. Delta is providing ten months advance notice of the upcoming program changes so that customers have ample time to make travel plans.
Customers will be able to earn between five and 11 miles per dollar spent based on their SkyMiles status, and continue to earn up to an additional two miles per dollar when using their Delta SkyMiles credit card, for a total of up to 13 miles per dollar. The updated program will better reward the customers who spend more with Delta and give them improved mileage-earning opportunities.
Delta Air Lines provides scheduled air transportation for passengers and cargo worldwide. The company was founded in 1924 and is headquartered in Atlanta, Georgia. Its website is at http://www.delta.com.
Delta plans changes to SkyMiles program in 2015
27 February 2014