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RV maker picks ARI's lead management product for dealer network

ARI Network Services (NASDAQ: ARIS) said that a leading recreational vehicle manufacturer has selected ARI to provide FootSteps Channel Connect to its approximately 1,000 dealers throughout the US and Canada to electronically capture, track and nurture all in-store customer visits, inbound/outbound sales calls and Internet leads.

“We´re pleased to add yet another leading RV manufacturer to the growing number of OEMs using FootSteps Channel Connect to help its dealer network sell more stuff,” said Brad Smith, ARI´s vice president of product management. “Our tool places the manufacturer in the driver´s seat and provides them complete visibility and control of every single lead.”

ARI Network Services offers award-winning eCommerce and eCatalog platforms, lead management tools and digital marketing services. Its website is at arinet.com.

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