Oracle signs deal to buy BlueKai

Oracle (NYSE: ORCL) said it has signed an agreement to acquire BlueKai, a leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.

The BlueKai solution includes its data management platform, which centrally organizes a company´s customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world´s largest third party data marketplace to augment a company´s proprietary customer data with actionable information on more than 700m profiles.

Oracle engineers hardware and software to work together in the cloud and in your data centre. Its website is at www.oracle.com.

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