SAP AG (NYSE: SAP) said it has announced a significant expansion of its relationship with DigitalRoute, a provider of new approaches to Big Data management.
The targeted result is an enhanced solution that brings together data from both operational and business support systems, providing unique insights that are expected to help communications service providers navigate toward monetising their Big Data in today´s stormy market conditions.
Historically, it has been difficult for CSPs to create a bridge between data stored in OSS and BSS systems and, as a result, they have relied on incomplete information when engaging with customers. Connecting these two key data stores makes it possible to give carriers a more complete view of customers´ experiences and interactions, and could be the basis of insight that helps to reduce churn, create more successful service offerings and drive deeper customer satisfaction.
“Real-time insights based on Big Data drawn from operational and business sources gives telcos a platform and toolbox to drive enhanced customer experience,” said Johan Bergh, CEO, DigitalRoute.
SAP AG provides enterprise application software and software-related services worldwide. The company, formerly known as SAP Aktiengesellschaft Systeme, Anwendungen, Produkte in der Datenverarbeitung, was founded in 1972 and is headquartered in Walldorf, Germany. Its website is at http://www.sap.com.