Marin Software (NYSE: MRIN) said it has announced new research highlighting the opportunity for advertisers in reaching global audiences on Facebook.
According to Facebook usage data and an analysis of advertising spend within Marin´s client base, while North America is home to just 15% of global Facebook users the region accounts for 48% of Facebook advertising spend.
Marin compiled the report from advertising spend data from across its client base of global brands collectively spending USD6bn a year on digital advertising, as well as publicly available reports.
Marin Software provides a leading revenue acquisition management platform used by advertisers and agencies to measure, manage and optimize more than USD6bn in annualized ad spend. offering an integrated platform for search, display, social, and mobile advertising. Headquartered in San Francisco, with offices worldwide, Marin´s technology powers marketing campaigns in more than 160 countries. Its website is at http://www.marinsoftware.com/.