Bitzio (OTC: BTZO) has announced its intention to acquire the designer luxury brand Sahaja.
Sahaja, from the Sanskrit “spontaneous, natural,” creates soft and intricate garments spun from fine yarns. Sahaja´s designs are inspired by the iconography and pattern work of cultures from around the world, reimagined with a modern sensibility.
Bitzio started as a mobile app development business leveraging celebrity and athlete followings. In mid-2013, Bitzio shifted its focus to fashion with a unique Los Angeles-based apparel incubation model.